It is official.

I'm a One-Percenter.

Not financially.

I got an SMS today that started off setting expectations.

No discounts, no offers.

And then followed up with:

Just a High-Five.

That was my reward.

It came from my gym, and I am in the top 1% most active members for the year to date. I don't know where in the upper echelons of people without a life a lay, but I have logged 143 workouts at an average of 5.5 a week in the last six months.

I am likely in the bottom 50% in regards to my fitness.

But, you'd think that for the price of a gym membership in Finland, they would do something a bit more impactful than an SMS. Perhaps a scratch and sniff sticker with the smell of the men's locker room. Or a choice of items from the lost and found box that people didn't even care enough about to realise it was missing.

Anything would be better.

And then, why the hell was it an SMS? They have a full app required to sign-in and sign-up for classes. Why not push something to that? I mean, I use it at least 5.5 times a week. Wouldn't make sense to offer something, a free or half-price month, a sports drink or protein bar.

A branded hat or towel.

As far as I am concerned, not knowing would have been better than being told as if it is something special and not getting anything for it.

Perhaps their goal is to convince me to visit less.

I also wonder if they send a message to those in the bottom 1% and if they get rewarded with something to entice them in. After all, people who go all the time are likely to continue being a member, those who don't are one thought away from ending their membership.

This would be par for the course.

So much is generally spent on the bottom of the demographic trying to change poor behaviours to better, whilst almost nothing is spent rewarding positive behaviours. Over ninety percent of healthcare in the US for instance is spent on chronic, largely preventable diseases and disorders, whilst less than five percent is spent on preventative healthcare. Most money is spent at the advance stages of disease, not on prevention or early detection and treatment. This is similar all over the world.

Reward the behaviour you want to see more of.

It is pretty basic psychology and I guess the governments and corporations are doing just that, because they want to see more of what makes profits, not health. They don't want people feeling good physically, mentally and emotionally, because well-rounded, healthy people consume less. It isn't in the best interest of their bottom line.

High five!!

It is unlikely I will ever be in the 1% of anything financial.

Taraz
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