You scratch my back, I'll scratch yours.

I have been a steemit member for a week now.

I try and produce quality content and likewise I attempt to up-vote what I deem as quality content. It seems though that a large majority of Steemit users are only here for the back scratch.

They don't even seem care about the content or even read the articles that they are up-voting. The only feed back I seem to be getting from a majority of users is "I up-vote you, you up-vote me". No constructive criticism or links to pertinent information that would add value to what I have authored or created for that matter.

Please, someone point me to the real substance of Steemit. Because for the most part all I have seen in my short time here is nothing but users wanting their votes reciprocated for doing nothing, but what a curator is supposed to do.

Am I wrong here or is Steemit supposed to be more than this?