Published: 19 Jul 2018 › Updated: 19 Jul 2018
David Ogilvy Tips on Writing
Read the Roman-Raphaelson book on writing. Read it three times.
Write the way you talk. Naturally.
Never write more than two pages on any subject.
Check your quotations.
Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.
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