Blue Baikal

Entertainment Industry

The online entertainment content business’s Value Chain consists of three major steps: content design and production, content distribution, and content consumption.

Each step requires the content producer to be concerned about
① how to secure investments,
② which platform to distribute, and
③ how to secure and retain users.

In the Current entertainment industry, there is a limit with attracting funds using existing methods. At the same time, content producers also pay high fees from distributing on large platforms, which increases the costs for user acquisition and retention.

1 Limitation on fund raising

• High risk and high return system in the content business industry

• Small businesses face difficulties with financing projects

2 High commission on distribution platform

• The dominance of online-based distribution platform

• Online contents are vested in distribution platform

3 Increase of costs for user acquisition and retention

• High competition to acquire and retain users in the contents market

• Gradual increase on marketing cost

4 Awareness / Behavioral Change as an Active Content Consumer

• Consumer’s role expands as an investor and an advertiser

• Emergence of Fanvestor

5 Increased impact of social media and influencers

• Social media as an avenue for user consumption

• Increased credibility of influencer’s review

Blue Baikal’s Solution

BLUE BAIKAL is a blockchain platform that connects entertainment content producers, individual content media (influencers), and content consumers to maximize the growth and profits of the entertainment business, and provides an ideal ecosystem for fair distribution of profits.

Social Media

Reward type social media based on Entertainment

Digital content store

An online store that sells and buys entertainment content

Crowd Funding

Investment platform to support new entertainment projects

What is Baikalean ?

A Baikalean refers to every user of Blue Baikal.

A Baikalean is an active consumer, investor, and/or influencer of the entertainment content industry.

We will facilitate creativity and diversity beyond the limits of current entertainment industry.

“Baikalean will make huge impact on entertainment market.”
https://www.bluebaikal.io/en/