Cracker Barrel’s Logo Blunder: The Old Man’s Gone, and So’s the Stock

Cracker Barrel yeets the ‘Cracker’ from its logo, memes erupt, $CBRL plunges -17.59%, even Asmongold checks the stock.

On Tuesday, August 19, 2025, Cracker Barrel yeeted the ‘Cracker’ & the barrel from their logo, debuting a sleek, text-only design in brown on a gold background as part of their “All the More” campaign. The stock ($CBRL) hit a high of $61.00 that day. CEO Julie Felss Masino claimed on Good Morning America that feedback was “overwhelmingly positive.” Enter Twitch streamer Asmongold, who paused her clip, Googled $CBRL, and watched the stock start sliding like a bad batch of biscuits.

By Thursday, August 21, X was flooded with memes, savage commentary, and “woke” jokes. Users roasted the new logo as “brand suicide,” lamented the loss of Southern charm, and nostalgically mourned the old Cracker. Comedian KevOnStage even quipped, “Put the racism back in the logo!” capturing the absurd sentiment.

The internet’s wrath wasn’t just laughs—traders and investors jumped ship, shorting or selling $CBRL, sending it to a low of $50.27, a -17.59% plunge in just days. By the market close on August 22, the stock settled at $54.40.

The saga proves the internet’s power to move markets. When even Asmongold can clock a CEO’s spin and check the stock faster than you can order hashbrown casserole, you know Cracker Barrel misstepped. Will the ‘Cracker’ make a comeback, or is minimalist branding here to stay? One thing’s clear: you don’t yeet the Cracker without X fighting back.