Cryptocurrency and social media

Cryptocurrencies are particularly popular topics on social media -- 35% of teens said they have received at least some of their financial education this way.

So-called financial influencers, many with more than 100 000 followers, use social media platforms such as TikTok to share the investment strategies and travels of the so-called influencers themselves, sharing their best stock picks, and providing financial education.

From celebrities investing in Bitcoin, to the hugely engaged Bitcoin communities on Twitter, TikTok, and Reddit, social media has been feeding Bitcoins popularity. TikToks that are labeled with #bitcoin get 3.6 billion views, while #crypto gets 3.4 billion views.