Published: 02 Apr 2018 › Updated: 02 Apr 2018
Rebranding
Rebranding was typically a hugely risky and expensive undertaking only considered when a company merged or felt their decades-old logo needed a “slight refresh”.
Nowadays, even the youngest of startups and fledgling brands are happy to go as far as changing logos completely, when they feel the business needs it.
AirBnb, and Instagram, have both changed logos completely within their first five years of business.
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