Freewrite - don’t click the link!

Imagine for a moment a small metal box with a key lock; the very same one you saw your grandmother hide under her bed when you were a child, as if that were the safest place in the world. It’s possible that, despite its deceptive fragility, that tin box where the woman placed all her trust was much safer than any place where you keep your money right now.

Cameras, numbers, or passwords don't matter; in the end, that lock you jealously guard the key for depends on—and is only as strong as—a chain of people, of which even you could be the weakest link. The fish waiting to bite that hook in the form of a message about a package you didn't expect, or that charge on your card that doesn't quite add up.

Do yourself a favor. Don’t click the link! Nothing is so urgent that you can't deal with it in person and with a pause. Don't let yourself be caught; remember to hit the brakes so that you, and your money, can sleep as soundly as the grandmother with her box.

This isn’t copywriting—it’s just a free-writing exercise I’m sharing. Ignore my warnings and peek inside if you want to find out more.