Bad publicity
The clothing brand Abercrombie & Fitch offered a contract to Mike 'The Situation' Sorrentino, star of the TV show 'Jersey Shore', to stop wearing his clothes.
Although the normal thing in this kind of agreements is that the celebrities receive amounts of money to show off their clothes, in this case the clothing chain considers that it would be much more beneficial for their business if The Situation did not wear anything from Abercrombie & Fitch.
In a statement, those responsible for the brand explain the reasons that led them to propose this economic agreement. "Mr. Sorrentino's association with our brand is very damaging to our image, we understand that the show has no other purpose than to entertain, but this association goes against our aspirations and can disconcert our fans. The producers of the show have a lot of money to see an alternative brand, and we have made the same offer to other protagonists of the show. "
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