You tell a lie long enough they start to believe it.

An interesting realization I had the other while walking around and eves dropping on the conversations of passerby's is that when the lie has been told for so long, the actions are deemed as normal.
For example, at the start of the vaccination rollout, people could be hesitant on the shots and it was deemed normal (to some not, but others could understand), and after the numerous persuasive techniques such mandatory coercion, or rewards, or the safety and efficacy or the FDA approval, people became more accustomed to the idea. Fast forward two years and they are talking about a fourth shot for some and even a fifth shot in some countries. Now the hesitation is no more for the initial shot but for the fourth shot, and so as I walk around without even one, people are more surprised I don't have one then they are with the fact that they are about to have four(five) shots within a year! The question is "You don't have any?" as the lie continues, the actions are normalized.