Beem logo proposal

Details

This is my proposal for the Beem logo task request for Utopian.io.

Idea

The guidelines for this logo were pretty straightforward:

• Use the pulley mechanism of a Beam Machine
• Incorporate the Python logo
• Create a simple, minimal design
• No color preferences

Disclaimer: I am aware that this proposal looks very similar to others due to the design restrictions imposed. I still think that this logo is a bit different.

Design Criteria

For this logo I wanted to evoke:

• Modern
• Simple
• Highly legible

I used a modern light type called Montserrat for the final logo available here

Logo Process

Screenshots of the process:

Color Exploration

Logo refinement

Final logo versions

I opted for two color options: warm and cool (blue). Plus negative and positive black and white versions.

Benefits / Improvements

A visual identity such as this will provide the following benefits:

• A visual element for all media communications
• An association with Python that clearly establishes a relationship with the logo and the service offered
• A youthful visual identity that will appeal to young audiences
• A simple design appearance that makes it memorable

Tools

I created the logo using Adobe Illustrator and the Mock-up image with Adobe Photoshop.

Original files in RGB color model for digital use, size 1024 by 1024 px in the following formats:

• .png
• .svg
• .jpg
• .ai CS5 and
• .pdf

Files are up for grabs here

This work is licensed under a Creative Commons Attribution 4.0 International License.

Feel free to use as you wish!

I hope you guys enjoyed seeing the process of this logo design. If you have any questions let me know in the comments. I usually read and reply to all of them. Thank you for your time and for coming by to visit.