New (to me) protein source.

I accidentally discovered this cool high protein milk. I was shopping at the supermarket and felt like getting some chocolate milk. This was the only one left so I grabbed it. I didn't even really look at it. The first time I drank it I just thought it was super thick, but it was chocolate, and it was milk, so oh well. It wasn't until my second go of it that I stopped to really read the carton. I was surprised by the high protein and that made it being thick totally worth it! It says they figure out how to compress 2.5 glasses of milk into 1. Cool! I never saw any milk like this before, not on tv or online, and not in stores. I wonder if it's a new thing. I will look out for it when I get to the market again..