Where are apps being marketed?

I'm curious if there's been progress in Hive DApps efforts to market their platforms outside of the existing Hive community? I can see that it's profitable enough to jump into Hive and try to onboard existing users, since they've already invested their time and will likely be the best source of users. There is a need (maybe it's being filled and I don't know about it) for incentives to market off the platform, as it's a greater challenge and based on the likelihood of those new users bouncing and/or not investing or earning much themselves in the early days, it may not seem worth the while for DApp developers.

I'd love to know if there are funds that Hive marketing professionals might be competing for or any other initiatives in place that I wouldn't be aware of. And if so, what marketing or advertising is happening and where? I've certainly sadly never come across an ad for a Hive DApp and even Google search results for Hive DApps is extremely disappointing.

Just a random photo of where I live to give this post a thumbnail!