Dunning-Kruger Effect

Dunning-Kruger effect, in psychology, a cognitive bias whereby people with limited knowledge or competence in a given intellectual or social domain greatly overestimate their own knowledge or competence in that domain relative to objective criteria or to the performance of their peers or of people in general.

https://www.britannica.com/science/Dunning-Kruger-effect

Commentary on it
This made me think about the part that people with education/knowledge play too.

The more you know, the less confident you become, as you realize that you don't know everything.

So, that is why I made the comment about inner and outer ignorance.

Inner ignorance (made this up, not sure if it is a thing) would be self-knowledge. Self-knowledge improving can lead to the increase in confidence in the knowledgeable, that may be required to counter Dunning-Kruger
One of the biggest challenges we face in society is a combination of inner and outer ignorance and the way it correlates with confidence
Re: Brand Colours: Vodacom was Blue/green and turned Red (Vodafone), which one can see in how they were to how they are 🙂

We have a definite colour spectrum in how we are as people. Makes sense that companies would too, as they are made up by people too.

(Even though founders of ideas and ideologies may bring the initial energy or colour)