What’s So Special About a RED Camera?

What’s So Special About a RED Camera?
Leave a Comment / Production / By marketing
You’re in the process of deciding on a video production company to help tell your brand story, but there are many factors to consider in doing so. One of them is the camera equipment. Different video producers offer different equipment, and they all have varying benefits depending on what you need.

You may or may not be aware of “RED cameras” in the film and video world. They are notorious for their hefty price tags but also for their high-resolution video capabilities.

But nowadays, it seems like any camera (even the latest iPhone!) can produce high-quality video…

So what exactly is the big deal about RED cameras?
RED cameras, created by the company RED Digital Cinema, are modular, large format cinema cameras that capture ultra-high-resolution footage. When compared to traditional film cameras, they serve as a relatively lower cost, smaller and more portable replacement that still produces exceptional quality. RED cameras revolutionized the film and media industry, with the goal of creating a new generation of digital cameras capable of handling 4K resolution.

Here’s Why You Should Use a RED Camera for Your Next Video:

1. Many films, TV shows, music videos and commercials have been shot on a RED camera
   You can trust the ability of RED cameras to deliver a cinema-grade quality that you will love. In fact, even the most well-known studios trust RED cameras for their high-profile projects. Some examples include:

Guardians of the Galaxy Vol. 2
Gone Girl
Bird Box
The Amazing Spiderman
The Hobbit
Pirates of the Caribbean: On Stranger Tides
The Great Gatsby
For a full list, visit: https://www.red.com/shot-on-red.

1. Editing Flexibility
   Why is editing so important to a video? Well, without it, you’re just left with a bunch of raw footage that doesn’t tell any real story. A well-made video tells a story effortlessly and draws viewers in with both sights and sounds. No matter what kind of video production you’re working on – corporate videos, commercials, documentaries, educational videos – effective editing is critical to telling your story visually and aurally. By changing and perfecting the colour, music, lighting and pacing of your video, you can create the right mood for the message you’re trying to communicate to your audience.

A RED camera shoots RAW footage files, which are file formats for uncompressed images that are large in size with lossless quality. This file format stores the fullest details of images so that they can be edited to your taste and preference. In other words, RED camera footage can be pushed to its very best in post-production and provides more editing options for your project such as:

Zoom: You’re able to zoom into footage without compromising video quality, allowing your editor to produce two pieces of footage from a single shot. This avoids extra shooting time and re-shoots, saving time and money for you as the client. Your editor can stabilize bumps and even create digital camera movements.
Colour: Colour in film is very powerful – it can set the tone, theme, and/or mood of a scene or entire video, highlight a character’s personality, denote a setting, and more. Colours that create striking contrast next to each other, such as red and green, can signify conflict in a story. Analogous colours (next to each other on the colour wheel) such as red, orange and yellow can be used to create a pleasant, natural atmosphere. Stand-alone colours, like red for example, can be used to represent anger, violence or passion. If you want to do some serious colour grading to help tell your story effectively, there aren’t many cameras being used for brand story telling that can deliver like a RED.