Survey in sales promotion

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Importance of survey in sales promotion.
(According to Britannica dictionary),source survey is defined as an activity in which many people are asked a question or series of questions in order to gather information about what most people do or think about something. Survey has been a crucial tool used in marketing for sales promotion of goods and services. These are some of the importance of survey in sales promotion.
1.Understanding customers taste, preferences and purchasing behavior.sales improves alot when product or Service is targeted to meet the exact needs of customers from information or data collated through survey.

1. Survey helps in designing appropriate promotional strategies that will appeal to customers for continuous patronage.
2. Survey helps to earn customers loyalty which is necessary for long term sales and growth of a company. Customers feel valued when they are giving opportunity to share their views and opinions about a product or service.
3. It also helps to identify potential barriers that prevents customers from making a purchase
   So, if you are experiencing decline in sales or you want to launch a product or Service, survey can be very effective to boost sales and make your product launch a huge success.

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