Reuben Yap on Firo Rebrand from Zcoin, Marketing in Crypto, Privacy Going Mainstream

Project steward of Firo, formerly Zcoin, Reuben Yap comes back on the podcast to talk about Zcoin's recent rebranding to Firo and what that means for the future of the project. We talk about the role of branding and marketing in cryptocurrency, and why "just make better code" isn't enough. We also talk about privacy and its role in the society of the future, even if not necessarily the society of today.

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