hours before open, June 30th

Options for Brand Visuals

• Item mockups – “flats”
• Mock-up models
• Zoom out shots (feat. models)
• Standard model lifestyle shots (feat. models)
• Zoom-in product shots (feat. models)
• Standard flat, live product shots

Initiatives

• To shoot previews of collections on film, would highlight the brand’s attention to detail
• To interview with individuals, i.e. different winners in the eyes of SOP, would humanize brand
• To share inspired sets, would highlight brand’s creativity. For example, a cover on Boston bike life and its legends.

Brand Presentation

Due to a need for models concerning items two thru five, images will be the item mockups and standard flat live product shots in alternating fashion, for the near future. With the emphasis on items one and six, we can gather visuals over time, and slowly add them into the flow.

The brand will represent Boston’s winners, learners, go-getters, and earners. To shoot locally, in the various hoods of Boston, will add a local context to the work. To model locally, will create buzz via word of mouth, through the residents of Boston first. At ripe opportunities, the brand will embrace film, and to it add the rich history of Boston, from events that defined the past, to current changes, and art everywhere in between. Uma Thurman and Guru of Gang Starr are Boston natives, for example. A key group to target is students admittedly, as Massachusetts is home to countless universities and colleges. This avenue requires further research, however. New images will not be shared unless agreed upon and timed correctly, to keep content ‘just out of reach.’

Key Points

The brand will chronicle sports life through Boston, present in its fields, parks, playgrounds, and arenas. The teams of New England, and namely the Bean, will also add to this narrative as the brand sees fit. The brand will simultaneously channel hi-fashion in its interactions in places like Beacon Hill, Copley, and Newbury St. for the street chilldren*, mean and clean.

Notes

An early reliance on in-house images will remain until a wealth of photos are shot. The personal website, Instagram, and blog of DBK will drive content for the official site and brand as well. This will involve a mix up of posts, written content, polls and the like.