Advertism

Advertism Manifesto by Edgeworth Johnstone:

Advertism is primarily, and entirely, an artwork that’s an advert with only the undercurrent of being an artwork.

A painting is a blank canvas.

Don’t let Delaine Le Bas see Advertism, or it might end up in the Turner Prize.

Advertism allows artists to get paid without getting paid. It’s the porridgey sustenance of The Camden Market Free Art Man.

Advertism carries on the long hacky tradition of sticking “ism” on the end of an indicative and derogatory word to make it sound like a proper art movement.

Advertism made outside Black Ivory is like Champagne made in Luton.

Advertism is for artists who don’t play the laborious game of pretending we don’t want to be famous.

Advertism shepherds the eyes like a sheep dog of a shepherd.

Advertism is make up on a horse.

Edgeworth Johnstone of Black Ivory.

First published on Substack 13th October 2025.

Ron Throop Advertism I series 2025. (5) Acrylic behind advertising, 11 x 14"

Ron Throop Advertism II series 2025. (5) Acrylic behind advertising, 11 x 14"

Ron Throop Advertism III series 2025. (5) Acrylic behind advertising, 11 x 14"