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The Hashtag Protocol - Web3 incentives for #hastag creators and publishers

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Published: 28 Oct 2021 › Updated: 28 Oct 2021The Hashtag Protocol - Web3 incentives for #hastag creators and publishers

The Hashtag Protocol - Web3 incentives for #hastag creators and publishers


In this episode of the Hive Technology Interviews, I talk to Michael Paler of Hashtag Protocol about the work that is being done to bring the #hashtag into the Web3 world.

We discuss:

  1. How current hashtags are siloed on platforms (eg. Twitter or Instagram)
  2. The need and utility for a global search for hashtags
  3. How content authors will benefit from hashtags stored on blockchain
  4. How platforms will benefit from the hashtag protocol
  5. The roadmap for getting there
  6. What's been done so far (Hint: you can mint hastags as NFTs at no protocol cost, just ETH gas)
  7. Scaling this idea on the Polygon chain

I also manage to get Chris Messina a job ;-)


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A musician, programmer, photographer, and father. I have many interests, but music is what I have always loved the most. I am the executive producer for Kimiko Ishizaka and Christina Jones, and the Director of the Open Goldberg Variations project. Strong ties to Drupal and Open Source Software.

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