How to use ‘Analytics’ and ‘Site Performance’ in your Digital Marketing
Analytics is the practice of gathering, analyzing and reporting on data to help make business decisions. When it comes to digital marketing, analytics can provide insights into how well your website is performing, how your marketing campaigns are performing and how your website visitors are behaving.
References: https://medium.com/@mattssheedy/how-to-use-analytics-and-site-performance-in-your-digital-marketing-2cedaab8da5f
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