How menu visuals influence food ordering decisions online

I’ve noticed that people pay much more attention to restaurants where the menu looks visually clean and modern. Even good food can lose appeal when the presentation feels outdated, overloaded, or inconsistent.
These days customers often decide within a few seconds whether something looks worth ordering, especially in delivery apps or digital menus where people scroll very quickly.
I came across https://www.splento.com/splentify recently, and the interesting part is the focus on how menu structure, visuals, and presentation influence engagement and ordering behaviour.
Honestly, good photos and a clean layout probably affect conversion far more than many restaurants realise.