Published: 21 May 2026 › Updated: 21 May 2026
Transformación Digital del Marketing en las PyMES 4.0
Este texto presenta una guía académica y estratégica sobre la transformación digital enfocada específicamente en las pequeñas y medianas empresas (PyMEs) durante la era de la Industria 4.0. Los autores exploran la evolución tecnológica desde la llegada de la computación básica hasta la integración actual de inteligencia artificial, big data y sistemas ciberfísicos.
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