The Hook: Part Two – Relatable Stories

It doesn’t matter who you are as long as your story is relatable. This is one of those things that most artists underestimate. They assume they create relatable stories only to find out later, many people are not interested in it. People are drawn to unusual characters, but at the end of the day we have to be able to relate to them. If your story isn’t connecting with others or you don’t have one yet, it’s going to be very difficult to convince fans to buy into it.

Here is how you can go about it: First give people something to understand, then make it more interesting or weird and always end with big feeling. This includes your actual biography so you can add more value by building a great story line for your persona. Take your real life experiences or an aspect of who you are that makes you unique, and exaggerate it with your “cause” (see my previous blog post). Add some flavor and taste and this would be a good start.

Creating a great story is like putting together an amazing dish. You need all the right ingredients and they better be fresh. Then you can be creative with how you prepare the dish, but make sure to not be too extreme with any one flavor. For example if the food turns out too salty or spicy, not everyone will like it. A happy medium is the way to go, but don’t be too boring either. If we were to imagine a line between weird on the left side and saturated on the right, in the center of the line would be the balance between the two. Just a little left is where the majority of listeners usually like to be and it’s referred to in the industry as “left of center”. Most popular songs that are continually released and accepted widely by fans happen to be slightly left of center. Lastly a great dish comes with great presentation, so always remember to entertain at your best. This is what you signed up for, so you want to be the best you can be for your fans. Leave them with the most amazing experience they will never forget.

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