Location Intelligence

Source: https://www.esri.com/en-us/artificial-intelligence

Machine learning: The next step

The most competitive organizations are making strategic investments in artificial intelligence (AI), especially machine learning, using location data as the connective thread to automate processes, improve predictive modeling, and gain business advantages.

These leading organizations already use location analytics to uncover hidden patterns, gain crucial insights, and create a competitive edge. Now, the benefits of location intelligence can be accelerated with machine learning.

Location intelligence—powered by modern geographic information system (GIS) technology, magnified by machine learning automation, and done at scale in real time—is helping to transform industries.

For example : Retail
Retailers use machine learning and location intelligence for site selection, customer support, price setting, supply chain optimization, location-based advertising, and providing personalized customer experiences.