A Message Theory and Society

The nature of modern society is to be logical, and at least in my experience there are no exceptions to this rule. Since humans have a tendency to think logically, it follows that they will attempt to inoculate those who do not share their views. Now in this sense, it isn’t quite a vaccine, more of a philosophical approach to society. Inoculation is a form of logical reasoning that dabbles in the centre of various social discussion. Inoculation can also be referred to as argumentation. It plays an important role in our world, but of course over the past few months we heavily look forward to the usual application of the term, a vaccine.

But let’s go back to a few thoughts for a moment. It is a person's responsibility, as well as their right, to be able to voice their opinion without fear of persecution from those who are against what they have to say. Thus inoculation plays an important role in making sure that all viewpoints will be heard. The key to a successful inoculation is for the person to be logical. If they are not, then there would be no point in even trying.

Inoculation messaging is an interesting term I came across recently, highlighting the campaign through logical reasoning. Anti-smoking, might be an obvious application of this. But the bigger idea behind this is the fact that inoculation messages are almost as a test of waters or conditioning before pushing bigger and more impactful messages. I think about this concept with a little caution and realise that we as a society have most likely been desensitised in this way to certain subjects.

https://en.wikipedia.org/wiki/Inoculation_theory