Ethically is it right to post same content on STEEM & HIVE Blockchain??

Hey All;

I was wondering that; is it Ethical to post the same content on a blockchain which is a direct competition to us? Yes; I'm talking about STEEM?? I've observed that many folks and that too oldtimers posting on both the blockchains..

I'm not saying that I do not? But my question is if we talk Ethics; then what is your say on posting the same type of content on two different types of platforms??

Shouldn't the HIVE community take a stance to stop it; or have some guidelines around it?? If we really want HIVE to succeed in the near future???

Would love to hear people's views on it??

Best Regards