The world changes, markets evolve, brands age and with them their fans; There are brands in the market that seem to manage to be in force generation after generation, such is the case of the iconic Harley-Davidson motorcycles, however, despite being such a well-known brand, motorcycle sales seem to have fallen, this forces the recognized brand to reinvent itself.

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With a gradual decrease in its sales, the company decided to launch the idea of ​​a group of fanatical employees of motorcycles and bicycles who seek to "refresh" the company's customer base.

Serial 1

Serial 1 is an electric bike presented last week and appears to be a tribute to the first motorcycle made by Harley-Davidson "Serial Number 1", and the first models should be in March 2021, but nothing is known about the price. selling.

Harley-Davidson is a company founded in 1903 world renowned for its great motorcycles with large twin cylinder engines.

Last week, the company showed on its website an elegant motor bike with a black frame, brown saddle and white wheels that seeks to woo a younger public who are fanatics of bicycles and motorcycles.

For this company, the launch represents a way to renew itself, target a new market and try to woo a younger audience.

To speak of Harley-Davidson is to speak of tradition, luxury and quality, surely from now on there will be many fans of this brand waiting for the launch of this bicycle, either for the prestige of the brand or for living a new experience with this model of Harley bicycles. .

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