WHAT DOES “FROT” MEAN?
Maybe it's time I got this out in the open - I know a lot of you must think I'm a pervert because I get asked this from time to time, and I notice that some people are afraid to even utter the word "frot". Maybe they think it means something pervy or deviant. Well actually…
We have been using the word FROT since the mid 90’s, when it used to mean “styling” or “going off” – back then people were just “frotting out” (getting excited about cool things), and getting “frotty” (enjoying themselves).
Rather like the word “gay” was hijacked by homosexuals and deemed to mean homosexual rather than happy, the word “frot” has to some extent also been hijacked by homosexuals and deemed to mean men rubbing their penises together.
Having the domain www.frot.co.nz is probably a bit like the famous NZ brand of ice cream cones “GayTime” – it sounds a bit pervy, but at least it’s memorable, and what the hell, we thought of it over 25 years ago
Frot was actually first used in the pervy sense to describe Japanese train frotters in the 80’s – men who rubbed themselves up against women in crowded subway trains.
http://www.frot.co.nz/design/home/about-frot-design/
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