Player Messi first major holder of the PSG fan token - Tokenization has begun

When we talk about mass adoption we mean the introduction of cryptocurrencies in the world economic and financial system, a decisive step for the diffusion in all other areas. A strong inventiveness has arrived in these days from the world of sport: the millionaire contract that will bind the soccer player Messi to Paris Saint Germain, in addition to a substantial salary of about 30 million euros a year, seems to also include a certain amount of fan token $ PSG.

Blockchain company Chiliz, which operates the Socios sports token platform on which $ PSG fan tokens are issued, revealed today that $ PSG trading volumes exploded over $ 1.2 billion in the days before the player's transfer. . The value of the token has soared from around $ 20 to $ 60, electrifying the market and certainly created a big profit for the company, probably already repaying a part of the player's salary.

Token fans are now increasingly popular among world clubs. Its function for holders is privileged access, for example, to ticket pre-sales or participation in some internal surveys. For example, the holders of the Juventino F.C. fan token. were able to vote for the team jersey for the new football season. This is a way to incentivize users to hold their own tokens which have experienced a price increase in recent weeks and more and more clubs are moving to create their own fan token, as evidenced by the completion of the initial pre-sale of the big one this week. Turkish multisport club Fenerbahçe SK 500k on Ethereum which earned the club $ 1.75 million in 30 seconds!

Fan tokens became even more prevalent last year during the pandemic lockdowns as a way to boost the digital presence of clubs, increase revenue and keep fans engaged as I had them inhibited at stadiums. More fan engagement could generate more profits for which many companies are evaluating additional use cases, potentially generating millions of dollars in profit.

Tokenization is an irreversible process in my way and over the next few months and years more and more companies will not be involved, not only sports but I imagine the fashion and entertainment companies that today invoice billions of dollars and reach hundreds of millions of users in Worldwide. Cryptocurrencies are here to stay and change the current market and life rules of each of us. Rejecting this idea is useless, sooner or later everyone will be incorporated and whoever has the ability to adapt first will also have the good fortune to reap numerous advantages.

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