Formula 1

You want people to do X

But its frustrating given they won't vibe with it.

You know this.

So, customize it.

Instead of "New ways for people to have X"

Write on "New ways for Chemical Engineering students to have X"

"New ways for Mechanical Engineering students to have X"

"New ways for Pharmacy students to have X"

"New ways for Nigerians living in Uyo to have X"

Right now, you are reducing your reach to get a wider reach.

The more generic, the less you sell.

The less generic, the more you sell.

This is the original "Inside Out".