The slogan is a need.
Dear Hivers
Much like the signature, the slogan is a short and easily memorized phrase meant to strike the spirits. He too appeals more to emotion than to intellect. Its etymology is also revealing.
slogan should be very attractive and it's like a added advantage to the company in marketing.
Slogan is small and it should be related to the product and service which will helps in under the meaning and it's purpose. It should try to build a positive vibes in the buyers so that they can try the new product and helps us to grow.
Slogan should come from inside it's not some hone work that we need to complete fast. We need to study hard the product and the consumer and then try to form the slogan. We need to give all our creativity in making this nice slogan.it need to be sober and easy to understand.
Examples: Because I'm worth it. L'Oreal. Etc
How we need to select?
We need to work very hard to make it unique and should explain the product to everyone without give teaser to brain.
To make them effective you need to first test it's resources and respose. How it is giving effect on minds.
We need to ask different questions at different level which will help us in understanding the need and requirements of the consumer. What exactly they want and need from us. From this test you will be able to get the desired results and feedback from the community and consumer and you can definitely deliver a good and nice slogan.
Some quality should include this.
Original : should be unique and simple.
Available : check before it's available should be one in the world.
Legitimate: should have a credibility and have trust.
Concise : average length is five words and rarely exceeds nine words
Clairety: it should be sobar and easy to remember.
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