Why Stories Outperform “5 Steps” Content

Why do personal stories perform so much better than generic "how-to" lists? According to my guest, LinkedIn expert Michaela Alexis, it comes down to basic biology. We are hardwired to connect through narrative, not just facts.

¿Por qué las historias personales funcionan mucho mejor que las listas genéricas de pasos a seguir? Según mi invitada, la experta en LinkedIn Michaela Alexis, todo se reduce a biología básica. Estamos programados para conectar a través de la narrativa, no solo mediante hechos.

We talked about how to start with your core message and then build a narrative around it to make it digestible. By sharing a bit of vulnerability, you help the audience lower their guard, making them receptive to what you have to say. People don't care what you know until they know that you understand them. What do you think?

Hablamos sobre cómo empezar con tu mensaje central y luego construir una historia a su alrededor para hacerlo más digerible. Al mostrar un poco de vulnerabilidad, ayudas a que la audiencia baje la guardia, lo que la hace más receptiva a lo que tienes que decir. A la gente no le importa lo que sabes hasta que saben que los entiendes. ¿Qué piensas al respecto?

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