Evolving Google Search Page Analysis tells you how to grow successful web pages organically.
I’m expanding my website health check service to incorporate success factors. Safety is paramount, so my security health check is most important. Speed affects visitor experience and search engine performance, so monitoring page loading times is important. Busy web business owners also need to monitor website success. There are technical measurements beyond profit reporting that should be monitored regularly. These are the basis of the success factors that I include in health check reports.
In the past, I’ve created spreadsheet models that analyze search performance for web pages. I am evolving these cumbersome reports into streamlined action plans. I offer this as a service for busy entrepreneurs. But, if you prefer to create your own success health check reports, here’s one of the important elements. Do your own Google Search Page Analysis. Or, let me do it for you. The choice is yours.
Evolving Google Search Page Analysis
Mainstream SEO is very backward looking. Chasing markets based on other peoples average history does not appeal to me. I like to improve website traffic by encouraging existing pages with most potential. Growth potential within a page takes 2 forms.
Google Search Page CTR Analysis
Google Search Page CTR Analysis is very simple. Keep in mind, my obsession with website audience. Maybe website footfall is a better term for those of you familiar with bricks and mortar marketing. Store owners know that the biggest influence on customer volumes is the number of people walking past the door. I’ll come to how we influence that, in a moment. For online businesses, Google Search Console tells us how many folk are in the mall. They call it
Before you consider CTR analysis, look at your total Impression count. You need thousands of impressions to make CTR analysis worthwhile. If you haven’t reached that stage yet, publish more content. Evolving Website Content might help, and you can ask for help in Shrewdies webmaster forum.
In the chart above, you can see many pages with tiny CTR percentages. The main reason for this is that we are looking at pages that don’t rank well in search engine results. The first result is exceptional, representing the 91st page of normal searching. It’s best ignored, but there is real potential further down the list.
Lines 4 and 5 stand out with footfalls in the thousands. The pages are ranking on the sixth and fifth pages of search results. What’s happening?
The explanation comes from investigating the queries that attracted our audience to these pages. Both pages epitomize the best principles of my evolutionary approach to website traffic growth. The pages are:
- Broadly targeted at a popular subject
- High quality with useful, fresh information
- Platforms to evolve fresh new content
If these pages had been targeted at specific keywords, the Position rankings tell us we need to work harder. If you have pages targeted at specific keywords that do not rank well in search engine results, please ask in the forum. In this article, I focus on search page analysis. My article on Google Search Query Analysis is coming soon. However, we cannot ignore search queries here. They give us the detail that makes sense of search page analysis.
Google Search Page Keyword Analysis
To see Google Search Page Keyword Analysis for your website, click on an interesting page from your Google Search Console list. Then click
Queries to show a list of search keywords that your page attracts.
For my evolutionary pages, I see a range of keywords that broadly relate to my target subjects. I can use SEO techniques on these, but mainstream SEO misses the point here. These are my keywords that I’m building reputation for. Not lists of what worked in the past for websites that might have no relation to mine. You need to apply commonsense to these keyword lists, and not chase everything. Group common topics together. By common topics I mean:
- Singular and plural forms.
- Same words in different order.
- Synonyms that are so close they mean exactly the same
That last one is tricky. For example, web business and online business are interchangeable. If you target them as phrases, you might end up with duplicate content that confuses visitors. To avoid this, think of your target visitors. Are there typical groups looking for different things? You might identify beginners and visitors who are experienced in your subject. You might identify dedicated learners and those who just want to be told what to do next. You can use synonyms internally to address different target groups. Similar information, explained in different ways.
Your Search Page Keyword details will be unique to you. Before I cover that, I want to address one result from my list that truly emphasizes the power of my evolutionary web business approach.
Line 8 in my Google Search Page Analysis Chart shows an incredible 25% CTR on a page that averages page 4 in the search results. Yes, the footfall is poor at 4 Impressions. Normally, I would ignore values below 50, but the high CTR meant I had to investigate. It turns out that this is evolutionary success of a different type.
I wrote about a specific combination of two topics that are connected to my subject, but not fundamental to it. This was a flyer, that was both interesting in it’s own right (High Quality), and a test of interest in that aspect of my topic (New Content Platform). Flyer topics tend to come from random forum discussions or, as in this case, news items. The keywords for my 8th search page reveal two potential ‘Hub Topics’ for future expansion. Hub Topics often form categories or sub-categories as your website evolves. In some cases, they can form subjects for new or associated websites.
Only you can decide how to exploit potential Hub Topics and New Content Platforms.
Your Google Search Page Analysis
In my first look at Google Search Page Analysis, I’ve shown how to focus on pages that have serious potential for website traffic growth. When you get substantial traffic from low-ranking pages, it’s time to investigate and prioritize your plans to publish new content.
I cannot tell you how to write your content. But I can help you identify which topics you need to focus on. If you have thousands of impressions in search engine results, you have the answers to your website success. I can find those answers for you, freeing your time to write amazing new content. Or I can help you find your answers efficiently.
Whichever choice you make, please share your questions, experiences, and opinions about Google Search Page Analysis in Shrewdies forum.