Website Business Production

Web Business Production

This section deals with producing content and publishing it.

It is vital that you build to a good plan. Do not start until you have a well structured site blueprint that reflects your Purpose, expected Rewards, and Objectives. Building that plan was the key outcome of your strategy planning. Now we start to put the plans into practice.

Website Business Structure

The structure follows your blueprint to the letter. That is why it was so important to spend time getting it right. It is possible to correct a poorly planned site, but it is extremely hard, tedious work. Structure is vital to get the best possible advantage for search engines, but, more importantly, to keep your visitors happy and aware of how to find information.

So, the first step in producing your website is to create the appropriate section pages for each main category. You then continue to build pages for each key phrase within all the categories. Some people like to do this a section at a time. I prefer to start with longer key-phrases first, as these are usually easier to write for, and easier to rank in search engines. It really does not matter too much, as long as you start as soon as you can, then focus on building.

Website Business Content

The first production phase is to get at least 60 pages published. After that, you can start to generate links and perform other marketing tasks. Much of this is technical work, and I deal with this at shrewdies.net. I add website production management articles to this section of the site as they arise. Of course, for many of us, we are both manager and technician, but it pays to think of the tasks separately. Use this site to plan and develop strategies first, then look to shrewdies.net for help with technical issues.