Though I try to avoid technical issues here, I feel that business owners in general, and web business owners in particular benefit from seeing the context of important technical tools.

The most important tool in my business is WordPress. I know that there are many other tools for developing websites, but experience tells me to consider WordPress first, and only consider other options if the planning stage reveals a level of complexity beyond the capabilities of WordPress.

Prompted by a message from a client today, I realized that the context of WordPress is important to business owners looking for new or improved websites. You can only get the best tools for your business if you are aware of their existence. Though you might direct those tools by hiring appropriate professionals, you need a broad understanding to avoid your technicians directing you. Of course, if you are a one man band, you have no choice about learning – but approach the project with your management hat on at this stage.

The message I received (from an email to my client) was:

I also wanted to ask you about your site and Shrewdies.net — what you use for WordPress. Are you able to use this yourself, or is this a developer tool? I’m looking to update my website and am searching for the best solution…

Continue reading What’s It All About, WordPress?

Tags: WordPress