I mentioned in the last article how things can go awry if you do not have a good, purposeful, plan. Lets forget the negatives, and see what benefits a Purpose Statement brings.

When we plan our goals and strategies, we can immediately focus on the right market at the right level. To a certain extent, the feedback from evaluating different options will also help us refine Purpose. This helps enormously, as we have built-in standards that we can use to measure the progress of our plans.

For instance, if planning a dog care help site, with a purpose of helping terrier dog owners, we can easily identify if that market is too small or too big for our needs. Armed with a thesaurus, we can test various refinements and additions to our purpose until we get something that suits our own ambitions yet remains a viable market.

I know that people will say that you do not need to consider purpose when undertaking these types of planning and research exercises. They are wrong. The purpose stage keeps us on track. It is all too easy to lose focus when you are evaluating potential in different markets. So we introduce Purpose as soon as we possibly can. Very few people contemplate planning a web business without some idea of what they want to do. Put that idea into the form of a Purpose Statement, then test that statement (in the Purpose-Reward-Objective-Strategy cycle). You have a very simple process for weeding out bad ideas, and extending good ones to a place that suits you and the market.

Beyond the planning phase, you must focus on creating and marketing your web business. These stages come later in the PROSPRA process. Be assured that they are much easier when you have a Purpose Statement to keep you focused on your goals and inspire you when things get tough.

Web Business Plan: Next Steps To Define Purpose

The pages in this section will help you see why Purpose is vital to your web business, and how to define it.

Purpose Introduction

An Internet business plan without clear purpose is a recipe for disaster. Learn how a foundation with purpose will run or rescue your web business with ease.

Starting Internet Business

Starting Internet business without the foundation of a business plan is commercial suicide. Make sure you avoid the traps that kill businesses before they start.

Starting Web Business

Be objective starting web business purpose.

Starting A Web Business

Strategies for starting a web business with purpose.

Website Business Plan

Produce your website business plan purpose statement.

Internet Business Plans

Feel the benefit of clear, purposeful Internet business plans.

Online Business Plans

Appreciate the purpose of your online business plans.

And if you still need help, discuss your Internet business plan problems in the Purpose forum.