Earlier in this series, I have explained how lack of clear purpose weakens your web business plans, and looked at some of the benefits of starting web business with purpose.

Purpose means the goals and aspirations of both yourself and your target audience. It is all too easy to define your purpose in terms of the opportunities you see. This tends to happen when you start your web business too soon. When you get sold the latest get rich marketing scheme, your business ends up being defined by someone else’s goals.

Do it wrong, and you end up with a Purpose Statement that reads “the purpose is to create a membership site,” or “the purpose is to create an authority site” or “the purpose is to build a mailing list of 10,000 subscribers.”

None of these are terrible things to aim for, but they do not mean anything in terms of creating customers and servicing markets, except that they might be viable strategies that we can employ once our purpose is clear. They certainly do not let your visitors see that yours is the site that matches their ambitions.

Your Purpose Statement objectives tie together your own ambitions with the perceived goals of your target market. Do you want to provide the best value? The highest service levels? The most lucrative opportunities? Think about the things that matter to you, and project them onto your target audience. You will find success easier when your purpose matters to you and your customers.

Starting Web Business: Next Steps To Define Purpose

The pages in this section will help you see why Purpose is vital to your web business, and how to define it.

Purpose Introduction

An Internet business plan without clear purpose is a recipe for disaster. Learn how a foundation with purpose will run or rescue your web business with ease.

Starting Internet Business

Starting Internet business without the foundation of a business plan is commercial suicide. Make sure you avoid the traps that kill businesses before they start.

Rewards Of A Web Business Plan With Purpose

Your web business plan is vital to commercial success. Adding purpose to your plans makes sure they are viable. Executing viable Internet business plans is easy.

Starting A Web Business

Strategies for starting a web business with purpose.

Website Business Plan

Produce your website business plan purpose statement.

Internet Business Plans

Feel the benefit of clear, purposeful Internet business plans.

Online Business Plans

Appreciate the purpose of your online business plans.

And if you still need help, discuss your Internet business plan problems in the Purpose forum.