So far in this series, you’ve learned the importance of starting a web business with a foundation of clear purpose. You know the pitfalls of weak foundations, and the benefits of a good Purpose Statement, now you must consider how to begin crafting one.

Before we look at some specific ways to define the purpose of an Internet business, bear in mind that we can refine it later – in fact we probably will. Think of the transport network of our cities. Main routes are important – they are cast in stone, but improvements and major rerouting work takes place as needs and fashions change. You need to think carefully before committing the first railway track or highway, but do not procrastinate too long. Find satisfactory starting pathways, and get on with it.

Satisfaction is our key strategy, and I will return to it many times. There is no single ideal method for starting an online business – we have choices to make. For the first time web business builder, it is best to stick to the choice of business that most closely matches your personal experience and interest. Inevitably, you will diversify into other businesses later. Choosing the purpose of your first web business is best kept as personal as you can, expanding and diversifying into more lucrative, but possibly less comfortable markets later.

So what is the best strategy for choosing purpose when starting a web business?

Hobbies and pastimes are an obvious first choice for many people. However, I have found 2 strategies that work every time:

• Think of the best conversations you have with a friend, relative or other associate. What are the subjects that you return to most, where sharing opinions, experiences and seeking answers is a constant source of interest?
• What would you do if you won the lottery? What would motivate you if your bank account balance had six zeros?

Those subjects are candidates for the Purpose Statement we craft next.

Starting A Web Business: Next Steps To Define Purpose

The pages in this section will help you see why Purpose is vital to your web business, and how to define, then refine, it.

Purpose Introduction

An Internet business plan without clear purpose is a recipe for disaster. Learn how a foundation with purpose will run or rescue your web business with ease.

Purpose Of Starting Internet Business With Purpose

Starting Internet business without the foundation of a business plan is commercial suicide. Make sure you avoid the traps that kill businesses before they start.

Rewards Of A Web Business Plan With Purpose

Your web business plan is vital to commercial success. Adding purpose to your plans makes sure they are viable. Executing viable Internet business plans is easy.

Objectives Of Starting Web Business With Purpose

Starting web business is never easy. At least make it straightforward. Focus on your goals & aspirations, and your customers. Purpose needs to be objective.

Website Business Plan

Produce your website business plan purpose statement.

Internet Business Plans

Feel the benefit of clear, purposeful Internet business plans.

Online Business Plans

Appreciate the purpose of your online business plans.

And if you still need help, discuss your Internet business plan problems in the Purpose forum.