Archive for the ‘4. Strategy’ Category

What’s The Best Search Phrase To Match Your Broad Internet Business Strategy?

July 19th, 2011 by kct from shrewdies | Comments Off | Filed in 4. Strategy

When we analyze our potential Rewards to assess market size and profitability, we use broad matching criteria. This gives us the best possible view of the market that we will try to reach.

Broad match searching will match Internet Business to Web Business, which may seem obvious, but it also brings other benefits. Broad match search results include synonyms and related terms that add richness to the site. If nothing else, it saves us a few trips to the thesaurus.

At the Strategy stage, this gives us a problem. Do we create categories for web business, Internet business or both? If we revealed 4,000 topics in our potential Rewards assessment, do we categorize all of them and produce thousands of content and indexing pages?

No we don’t!
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Will Internet Business Strategy Shortcuts Kill Your Websites Business?

July 18th, 2011 by kct from shrewdies | Comments Off | Filed in 4. Strategy

As I wrote about the rare possibility of shortcutting the strategic planning stage in a websites business, another idea for a planning shortcut came to mind.

What if you had a really simple business model that was based on targeting a competitor or following the steps to success of a market leader?

I certainly would not recommend this as a first project. You really need to build some experience and success following the right procedures before venturing “off-piste.”

Since I have that experience, I’m tempted to try it myself. One of my projects replaces and extends a well known marketing company that encourages newbies to build their own business sites. All their pages are clearly targeted to specific search phrases, though I’m worried that the site structure will prove to be poor.

I’ve got time to think about this, and assess the risks, because I’m far too busy on other new projects to start another new site. However, the demand for my Freeche traffic generating tools is building, so I may have no choice. On second thoughts, there is never any excuse for basing your web business on an inferior product.

Copying something successful has some attraction. As I focus on markets where there is lots of confusion, myths, and misinformation, I cannot think of a good example. If you’d like to challenge me to assess a site that you have in your sights, please raise it in the Websites Business Forum.

Strategies In The Websites Business

July 16th, 2011 by kct from shrewdies | Comments Off | Filed in 4. Strategy

When you’re in the websites business, clients expect their sites to appear overnight, forgetting that before you start producing the site, you must have a plan.

My pages on how to develop detailed strategies are a bit sparse, but I will be rectifying that shortly. I have been busy creating site plans for clients, and I’ll share the details soon. This is one management task that is difficult to pass to others, but I have developed methods that make it easy for you to direct, even if you do not want to do the detailed number-crunching.

In fact, I am introducing this as a web business service, as it seems many budding web business owners find it difficult to spare the time. This is particularly true when the purpose of the business is to promote and extend an existing off-line business.
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