Category Archives: 4. Strategy

The most important phase of starting your web business is the Strategy phase. Once you know the objectives of your business, you must prepare a detailed plan (often called a website blueprint). This ensures that the Production phase is easy to do and prevents wasting time by focusing on the wrong topics. If you have an existing web business that is failing to perform and not generating sufficient revenue, follow my strategy advice, and get it back on track. Most of the work we do in the Appreciation phase loops back here.

What’s The Best Search Phrase To Match Your Broad Internet Business Strategy?

When we analyze our potential Rewards to assess market size and profitability, we use broad matching criteria. This gives us the best possible view of the market that we will try to reach. Broad match searching will match Internet Business to Web Business, which may seem obvious, but it also brings other benefits. Broad match [...]

Will Internet Business Strategy Shortcuts Kill Your Websites Business?

As I wrote about the rare possibility of shortcutting the strategic planning stage in a websites business, another idea for a planning shortcut came to mind. What if you had a really simple business model that was based on targeting a competitor or following the steps to success of a market leader? I certainly would [...]

Strategies In The Websites Business

When you’re in the websites business, clients expect their sites to appear overnight, forgetting that before you start producing the site, you must have a plan. My pages on how to develop detailed strategies are a bit sparse, but I will be rectifying that shortly. I have been busy creating site plans for clients, and [...]