As I look at more and more startup websites from a business success angle, I’m struck by the number that do not seem to have considered the basics of traffic building. This is usually just a matter of poor planning, but often there appears to be some planning, but no workable process applied once website production has begun.

The PROSPRA process is unique in covering the foundation and post-production stages, in addition to the production stages that are the target of most web business building schemes. I had a good grounding in C>T>P>M the Content>Traffic>Pre-sell>Monetize process that drives Sitesell franchise businesses. This is a fairly sound process, though it completely ignores the foundation stages that PROSPRA brings. It is also massively mis-sold, but more on that some other time.

As I looked at some sites that had not even considered a path to monetization, it struck me that the Freeche tool for traffic building that I am developing would be ideal to boost such sites.

But how could I prove it?

Freeche Lite: Instant Web Businesses

The best way for me to prove that PROSPRA techniques can benefit even quickly planned web businesses is to build one. And build it fast.

No waiting for me to finish all the PROSPRA based instructions on this site. No waiting for the release version of the Freeche traffic builder tool. I feel the correct way is to follow the PROSPRA guidelines, and plan an Internet business with firm foundations. However, even if I had completed these guidelines, they seem daunting to many people who simply want to start on a project they already have a good knowledge of.

During today’s me-time, I realized that there is a fast way to run the basic elements of my Freeche tool without spending a lot of time. This will not give the perfect startup conditions for your online business. The risks are that the lack of foundation will not give the certain results of more thorough planning.

But for a quick, single-purpose site, such as an affiliate site, it is possible to get something running very quickly. It has always been a dream of mine to build a web business in a week. In practical terms, I do not see a way to get sufficient content together in a week to make a viable business. However, it raises the question: “If not a week, how long?”

So, as a poof of concept for the ideas that underpin my Freeche traffic generating tool, I am going to launch a web business site as quickly as I can, and see how long it takes to reap the rewards.

I will explain the fast-track method to the Production stage tomorrow.